doclinth

Project proposal

Pack 02 · Services & freelance · A4

A proposal that presents professional work with the confidence of an editorial document, not a decorated estimate. It gives the client a persuasive narrative before revealing scope and fees.

  1. Strategy-led proposal narrative
  2. Numbered deliverable grid
  3. Phased commercial schedule
  4. Terms and dual acceptance signatures
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Example data

The data payload this template expects. Generate project proposal PDFs by POSTing a shape like this to /v1/generate.

sample_data.json
{
  "proposal_number": "ML-2607-18",
  "issue_date": "2026-07-08",
  "valid_until": "2026-08-05",
  "currency": "USD",
  "studio": {
    "name": "Morrow Lane",
    "initials": "ML",
    "email": "hello@morrowlane.example"
  },
  "client": {
    "company": "Fieldwork Coffee",
    "name": "Sofia Alvarez"
  },
  "project": {
    "title": "A clearer digital flagship",
    "positioning": "A 12-week redesign that turns Fieldwork’s origin, sourcing and retail rhythm into an online experience customers can feel.",
    "duration": "12 weeks",
    "start_window": "September 2026",
    "context": "Fieldwork has grown from a neighbourhood roaster into a three-city retail brand. The current site still behaves like a catalogue: it undersells the sourcing story, makes subscriptions hard to compare and gives store teams no reusable campaign system.",
    "success_definition": "Customers understand the difference between each coffee, find the right subscription in under two minutes and encounter the same Fieldwork voice across every launch."
  },
  "deliverables": [
    {
      "name": "Experience direction",
      "description": "Audience journeys, narrative spine and content hierarchy."
    },
    {
      "name": "Visual system",
      "description": "Digital type, colour, art direction and interaction language."
    },
    {
      "name": "Commerce design",
      "description": "Responsive flows for shop, subscriptions, journal and stores."
    },
    {
      "name": "Launch stewardship",
      "description": "Design QA, content support and team handover."
    }
  ],
  "phases": [
    {
      "name": "01 · Discover",
      "focus": "Research, analytics and direction",
      "timing": "Weeks 1-2",
      "fee": 12800
    },
    {
      "name": "02 · Define",
      "focus": "System and core flows",
      "timing": "Weeks 3-6",
      "fee": 26400
    },
    {
      "name": "03 · Deliver",
      "focus": "Page design, QA and handover",
      "timing": "Weeks 7-12",
      "fee": 34800
    }
  ],
  "fees": 74000,
  "expenses": 2400,
  "investment": 76400,
  "terms": "40% on acceptance, 30% at approved design direction and 30% before final handover. One consolidated feedback round is included at each milestone."
}
generate.sh
curl -X POST https://doclinth.com/v1/generate \
  -H "Authorization: Bearer dl_live_YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{"template_id":"YOUR_TEMPLATE_ID","data":{"proposal_number":"ML-2607-18","issue_date":"2026-07-08","valid_until":"2026-08-05","currency":"USD","studio":{"name":"Morrow Lane","initials":"ML","email":"hello@morrowlane.example"},"client":{"company":"Fieldwork Coffee","name":"Sofia Alvarez"},"project":{"title":"A clearer digital flagship","positioning":"A 12-week redesign that turns Fieldwork’s origin, sourcing and retail rhythm into an online experience customers can feel.","duration":"12 weeks","start_window":"September 2026","context":"Fieldwork has grown from a neighbourhood roaster into a three-city retail brand. The current site still behaves like a catalogue: it undersells the sourcing story, makes subscriptions hard to compare and gives store teams no reusable campaign system.","success_definition":"Customers understand the difference between each coffee, find the right subscription in under two minutes and encounter the same Fieldwork voice across every launch."},"deliverables":[{"name":"Experience direction","description":"Audience journeys, narrative spine and content hierarchy."},{"name":"Visual system","description":"Digital type, colour, art direction and interaction language."},{"name":"Commerce design","description":"Responsive flows for shop, subscriptions, journal and stores."},{"name":"Launch stewardship","description":"Design QA, content support and team handover."}],"phases":[{"name":"01 · Discover","focus":"Research, analytics and direction","timing":"Weeks 1-2","fee":12800},{"name":"02 · Define","focus":"System and core flows","timing":"Weeks 3-6","fee":26400},{"name":"03 · Deliver","focus":"Page design, QA and handover","timing":"Weeks 7-12","fee":34800}],"fees":74000,"expenses":2400,"investment":76400,"terms":"40% on acceptance, 30% at approved design direction and 30% before final handover. One consolidated feedback round is included at each milestone."}}'

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